How Baileux has embraced technology
Technology has revolutionised the real estate industry in recent years.
Once a realm of traditional methods and face-to-face interactions, today, technology provides efficiency, convenience and enhanced customer experiences.
From virtual tours to marketing and online communication platforms, the real estate landscape has evolved significantly, offering a plethora of benefits to both agents and clients alike.
At Baileux, we have embraced and utilised technology to revolutionise the way we serve our clients and optimise every aspect of the buying, selling and renting process.
Technology has become an integral part of our daily operations, enabling us to provide unparalleled efficiency, convenience, and exceptional customer experiences.
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Here’s how:
Virtual tours
Virtual tours have redefined the way properties are viewed by potential buyers. Offering a dynamic and immersive experience, virtual tours go beyond traditional photographs.
Virtual tours usually leverage virtual reality (VR) or 3D rendering technologies to create a lifelike, interactive representation of a property.
Capturing every detail of a property, including its layout, the data is processed and transformed into a digital model, allowing viewers to virtually navigate through the property from anywhere.
Buyers can explore every inch of a property with the ability to move from room to room, zoom in on specific features and even take a 360-degree view.
Because virtual tours allow buyers to “visit” properties without physically being present, they offer convenience to buyers and save on time and resources.
At Baileux, we have partnered with local real estate photography and digital media agency, Shine Bright Creative.
Shine Bright Creative provides Baileux with a 360 virtual tour of every property.
These images are retouched and moulded into a 3D model within 98 per cent accuracy of the property dimensions.
The virtual tours come with room labels and even allow buyers to use a virtual tape measure to ensure their furniture will fit in their new home.
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Marketing
Social media and email marketing have become powerful tools in the real estate industry.
Social media provides a real-time platform for real estate agents to market, promote and advertise properties with a vast audience.
At Baileux, we utilise social marketing and have built our own marketing audiences across our social media platforms.
An email list consists of individuals who have willingly opted to receive updates and information, making them a highly targeted and engaged audience.
Moreover, email marketing allows for seamless communication and follow-up with interested parties.
Over the years, we have also built a substantial email client database, which we promote our properties to.
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Communication platforms
Online communication platforms provide real-time information to investors.
At Baileux, we utilise online communication platforms to provide round-the-clock information to investors, keeping vacancy rates low.
Investors have 24/7 access to Baileux’s tenancy platform ‘Property Tree’ as well as an in-depth inspection report, both on entry report on the commencement of a tenancy and periodic and four monthly inspection reports with ‘Inspection Manager’.
Inspection Manager is a comprehensive property, home inspection software and property management software that integrates with Property Tree.
Inspection Manager allows for individualised property templates and the ability to document a property’s condition in minute details both for entry and exit reports as well are routing condition reports which can all be emailed directly to investors and tenants.
Our rental management process ensures history checks are run, the financials of the tenants are looked over and we dig deeper into the information they provide through the technology we embrace with our business.
To learn more or to discuss your buying, selling or renting needs, call our office today on 07 4829 4816.
Benjamin Molineux
Licensee/Director
Baileux Real Estate
