The power of professional photography
Professional photography speaks volumes, especially in the realm of property marketing, where first impressions are paramount.
Whether perusing listings online or glancing at shopfront displays of real estate agencies, potential buyers swiftly form impressions based on visual appeal.
Hence, it’s clear that high-quality imagery serves as the foundation of effective real estate marketing strategies.
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In fact, properties featuring professional photos reportedly command a higher selling price compared to properties featuring amateur photos.
In this article, we’re going to explore the role professional photography plays in engaging prospective buyers and elevating the value of properties.
1. Powerful first impression:
Professional photographs can make properties stand out in a crowded marketplace. They capture the essence and allure of a home, enticing buyers to explore further. With eye-catching visuals, listings command attention and leave a lasting impression, increasing the likelihood of enquiries and viewings.
2. Highlighting key features:
A skilled photographer knows how to showcase a property’s best features effectively. Whether it’s the sweeping views from a balcony, the intricate details of a family home, or the modern amenities of a newly constructed property, professional photography accentuates these selling points, drawing attention to what makes each property unique.
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3. Right tone and atmosphere:
The ambience and atmosphere of a property are crucial aspects that can influence a buyer’s emotional connection. Professional photographers use lighting, composition, and staging techniques to create inviting and aspirational images that evoke a sense of warmth, luxury, or comfort, depending on the property type and target demographic.
4. Expanding reach and engagement:
Today, most property buyers kick off their search online. Professional photographs serve as powerful tools, not only capturing a buyer’s interest and driving more views to a listing but also fostering deeper engagement. Properties featuring professional imagery are highly shareable across various social media platforms, thereby extending their reach to a broader audience.
5. Optimising return on investment (ROI):
While employing a professional photographer is an expense, the rewards significantly outweigh the costs. Reported research indicates that properties with professional photography command higher prices compared to those with amateur or low-quality imagery.
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At Baileux, professional photography is part of our bespoke marketing strategy for every property. When you list a property with Baileux, you will receive professional photography and copywriting to catch the attention of buyers with a powerful first impression, highlight key features, set the right tone and atmosphere, expand reach and engagement and optimise the return on investment.
To learn more or discuss listing your property with Baileux, contact our team today on (07) 4829 4816.
Benjamin Molineux
Licensee/Director
Baileux Real Estate
